FAIRTRADE: An ethical trade concept
FAIRTRADE for a fairer world
We have had fair trade rice in our range since 2010. FAIRTRADE connects consumers, companies and producer organizations and changes trade through stable minimum prices and premiums for community projects. In this way, FAIRTRADE strengthens smallholder families and workers in Africa, Asia and Latin America.
Our commitment to social responsibility
We also want to contribute to improving the living and working conditions of people in the Global South. In cooperation with long-standing producers, we support projects in Thailand and India that help to sustainably strengthen the livelihoods of local people. These projects include measures to improve agricultural practices, training for farmers and their families as well as the development of infrastructure and access to education and healthcare.
With FAIRTRADE rice for more biodiversity
FAIRTRADE rice not only stands for fair trade, but also for high quality and sustainable cultivation. Strict guidelines on the use and reduction of pesticides not only protect the health of farmers and workers, but also sustainably protect the environment. In addition, FAIRTRADE promotes the preservation of traditional cultivation methods and variety diversity, which contributes to the preservation of biodiversity.
A wide range of options with FAIRTRADE rice
In addition to standard rice varieties, we also offer the option of implementing private labels or own brands according to FAIRTRADE criteria. In this way, we not only enable our customers to make a conscious decision in favor of fair trade, but also supply the processing industry with high-quality FAIRTRADE rice. Our partnerships with FAIRTRADE producers enable us to offer a wide range of rice varieties that meet the different needs and preferences of our customers.
With FAIRTRADE, we are actively committed to fairer trade structures and offer our customers high-quality products with added social value.
